August 2009: SIMS Recycling Solutions

Market Outlook

A few years ago it was vital that a leading company have a destination on the internet to validate their expertise in an industry or service sector, now that the internet is mainstay all company web efforts must have high ranking in popular search engines to prove their place and gain audience share. As a result more and more concentration is being focused on search engine optimization (SEO) when building or re-launching a site, because it is important that sites obtain top spots and adequate exposure in search results. With popular search engines constantly changing the way they index and present information and content from sites, a company that understands and embraces the latest and emerging SEO standards in their development practices is essential to a successful website launch.

Opportunity

Sims Recycling Solutions, whose North American headquarters is based in Chicago, is the largest electronics recycler in the world. Sims Recycling Solutions has a unique no landfill/no export policy, guaranteeing none of the components in the electronics they break down will ever see a landfill in the US nor be exported to another country. With such a strong commitment to doing the right thing, Sims Recycling Solutions required a website that communicated this dedication to the environment for those in need of their one of kind services. Sims Recycling Solutions selected TribeAgency to create a clean, sleek site that incorporated organic and custom search ready techniques and to manage its SEO strategy on an ongoing basis to ensure the new effort gets as many unique visitors looking for electronics recycling solutions as possible.

Solutions

The Creative Team needed to create a site that portrayed Sims Recycling Solutions as the world's leading electronics recycler to their North American consumer base while keeping the copy and design of the website search engine friendly. The final interface design features a clean background using vibrant blues and greens, colors synonymous with the sky and grass, with a recycling bin filled with electronics and relevant copy introducing Sims Recycling Solutions to each visitor. The navigation menu at the top of the site leads the user to various service and industry pages that give more detailed information about Sims Recycling Solutions offerings. The clean background with clear text and the simplicity of the homepage makes it easy for a user to navigate, which is step one in creating a search engine friendly sight.

In order to enhance SEO, the Technical Team built each page of the new site utilizing code blocks that can be easily navigated by search engine spiders, making sure each part of the site gets crawled and indexed properly with popular search engines such as Google and Ask.com. TribeAgency's Copywriting team compiled unique meta keywords and meta descriptions for each separate page of the site that corresponded with the custom page copy, unique headers and descriptive URL file names they composed. TribeAgency's Strategy Team then implemented a suite of Google and anyaltical tools so they can monitor key traffic stats such as, bounce rate, search terms and exit pages to better understand the Sims Recycling Solutions user and constantly implement changes on the site on an ongoing basis to consistently improve the site's ranking across key search engines.

Results

Sims Recycling Solutions tapped the strategic, creative and technical expertise of TribeAgency's staff to deliver a site to introduce their top of the line electronics recycling solutions to North America. Once they had the solution executed, Sims Recycling Solutions turned to TribeAgency for ongoing post launch agency support to continue to funnel traffic to the site by having TribeAgency consistently optimize the site's search relevancy and search engine ranking with daily monitoring and key word buys.