June 2009: Holabird & Root

Market Outlook

Experience speaks volumes to current, past, and potential clients. The length of time a company has been in business and the number of projects a company has completed is sometimes more important than the bottom line. Having a name that everyone recognizes is an advantage every business would like to have because it adds some prestige to a project. One reason successful companies stay around so long is they are able to change with the times and continue to stay updated in today's fast paced world. Holabird & Root is a great example of a company that has earned recognition in the architecture field and has kept up with the ever-changing trends.

Opportunity

It is a testament to a business when it lasts over 100 years, but to last over 129 and still going strong puts you in your own category. Holabird & Root have been in business since 1880 and are still winning design awards to this day. There are many reasons for Holabird & Root's success, but one main reason is their ability to change with the times and keep up with the current design trends. Since a company's website is its main marketing tool it is important to keep a site up to date with information and aesthetic appeal.

Holabird & Root not only needed a consulting partner to help redesign their website, but a team who could appreciate and communicate the history of the company while portraying Holabird & Root's current cutting edge designs. Holabird & Root were impressed with TribeAgency's full service capabilities and creative solutions, and chose TribeAgency to help usher this 129-year-old company into present times.

TribeAgency's Creative Team went to work designing a site that showed Holabird & Root's experience in the architecture field while putting emphasis on their recent, cutting edge building projects. The final interface features light grey architecture drawings as the background with subtle colors and sharp lines, giving the site a clean sleek look.

In order to capture the history of the company, TribeAgency created an extensive timeline for the History page. This interactive timeline noted all the important dates for the company starting with its inception in 1880 and spanning to 2009 when the company moved offices. To further emphasize the history of the company, TribeAgency created a section that holds the name of every employee who worked at Holabird & Root since 1880.

Once the final design and layout was approved the Tech Team began building the site, implementing the admin and content management features that allow Holabird & Root to make their own changes to the site. They have the capabilities to add names to the employee list, add significant accomplishments to the company timeline, and add new project updates

Holabird & Root, a 129 year old company, needed a website that not only communicated their impressive expertise in the architecture business, but also portrayed their commitment to cutting edge designs that are prevalent today. They looked to TribeAgency to help them redesign their website while holding to their founding principles. TribeAgency created a website that not only educates the user about who Holabird & Root is with an extensive company timeline, but also features all of Holabird & Root's latest news, awards, and designs. TribeAgency also created a special section that pays homage to the many employees who have made Holabird & Root great for the last 129 years with an employee roster.