TribeAgency Engaged to Extend Elevela Beauty and Skin Care Line Packaging Design

Chicago, IL, April 12, 2009 - TribeAgency, a full service marketing solutions agency, announced that it has been engaged to create new packaging for thee new product offerings in the complete beauty and skin care line Elevela.

TribeAgency will provide all strategic consulting, packaging concepts, brand identity and label design for the three new product offerings which will be available to consumers in the third quarter of 2009. The project encompasses branding and designing consumer packaging for face oils, unscented lotions and shower gels across multiple size offerings which will result in an entirely new consumer brand line consisting of 12 total pieces.

"We strive for quality and a practice of excellence in manufacturing across our complete product line and needed a brand identity that matched our practice," said Sheri McMurray, Chief Operations Officer and Founder of Elevela. "We feel TribeAgency hits the mark perfectly and without flaw, the brand lines they create for us propels our offerings to the highest level which I can attest to from their previous efforts for our company and the feedback I have heard from those that buy and use our products."

Our goal is to extend the brand line for Elevela so that the new products graphically capture the essence of why people seek out and use their product line," said TribeAgency Vice President Shannon Kemp. "We feel the brand line has to reinforce the excellent brand perception that exists for loyal users and introduce the line and its points of difference to potential new customers."

Elevela, with offices in Chicago, Illinois, produces and markets a line of 100 percent all organic skin care lotions and moisturizers. The advantage of the Elevela product line is that it rejuvenates, tones and improves skin texture with no unnatural chemicals or additives.

TribeAgency Executes Lifestyle Photo Shoot for Baby Planet

Chicago, IL, April 6, 2009 - TribeAgency, a full service marketing solutions agency, announces that is has executed a multi-location lifestyle photo shoot for top stroller maker Baby Planet. Imagery conceived in the photo shoots will be used by Baby Planet in packaging, ads and other marketing materials.

TribeAgency's strategy team conducted talent searches for baby, child and adult models and arranged multiple shoots at popular destinations such as Brookfield Zoo and Millennium Park. The various photo shoots captured the ease of use and award winning product designs of the Baby Planet line in real life situations. The final imagery and library of photos turned out so well that soon they went beyond use as marketing material and were selected for covers of major trade publications increasing the exposure of Baby Planet products beyond expectations.

"Through our ongoing partnership with TribeAgency Baby Planet has been able to gain a strong foothold in the competitive baby gear industry, and spread our commitment to improve and enrich the world that surrounds all babies," said Pete Myers, Chief Executive Officer and Founder of Baby Planet. "We feel TribeAgency is an active and fully engaged agency that is so strong in their ideas and execution we find ourselves thinking of them as our in-house marketing team."

Baby Planet, with offices in Chicago, Illinois, uses cutting edge technology along with an innovative spirit to shape a new line of products that are safe, durable, convenient and stylish, with a few ideas that set them apart from the rest in the baby care industry. Every new product Baby Planet introduces is designed with the intent to provide new advantages and solve age old problems to improve the care giving experience.