TribeAgency Develops and Executes Successful Google Adwords Campaign For Sims Recycling Solutions

Chicago, IL, March 30, 2009 - TribeAgency, a full-service marketing solutions agency, announced it was selected to develop and execute a Google Adwords campaign for Sims Recycling Solutions.

Sims Recycling Solutions looked to TribeAgency to perform all initial research regarding the most effective campaign message, target keywords, and bidding price. TribeAgency developed nine separate campaigns that communicated Sims Recycling Solutions position as the world's leading electronics recycler to multiple industries and consumers. Each campaign was customized with content-specific copy and target keywords to generate the most clickthroughs.

All campaigns proved to be successful and perform above expectations. The amount of traffic to Sims Recycling Solutions website grew from 30 hits per day to over 600 hits per day, a 1900% increase. The increase in visits not only put the Sims Recycling Solutions message and brand in front of a lot of potential customers, it also increased the sites search engine optimization.

"We were very happy with the results of the Adword campaign for Sims Recycling Solutions," says Tony Passero, CEO of TribeAgency. "Proper electronics recycling is an important message that needs to be heard, we were excited to help Sims Recycling Solutions spread their message as a responsible electronics recycler and grow their customer base."

Sims Recycling Solutions is the division of Sims Group created specifically in response to the increasing social and political pressures to prevent undesirable and often hazardous materials being disposed of in an environmentally unsound manner. Post commercial products such as old computers, printers, and other electronic goods have very little residual value, and the safe processing of their content generally costs more than the material value that can be recovered. Some companies participate in illegal actions and ship this hazardous material to another country or simply dump it in a landfill. Sims Recycling Solutions hold a strict no landfill / no export policy and maintains audits on all downstream vendors, making them one of the most responsible electronics recycler in the world.

TribeAgency Executes First and Second Send in 2009 Email Campaign for Stir Crazy

Chicago, IL, March 17, 2009 - TribeAgency, a full service marketing solutions agency, announced today that they have delivered the first and second email pushes as part of a full email marketing campaign to run through 2009 for the contemporary noodle and stir-fry Pan Asian restaurant chain Stir Crazy Enterprises.

The Email Campaign Strategy, which had been architected in Q4 of 2008, was awarded to TribeAgency by the Stir Crazy management team. The project was granted based on the the success of test promotional and marketing emails designed and developed by TribeAgency in 2008.

The HTML emails created by TribeAgency for Stir Crazy range in themes and consist of a variety of messaging targets such as new location announcements, seasonal promotions and loyalty discounts along with unique dining events.

Tony Passero, CEO of TribeAgency, states, "We are pleased and honored to be continuing our relationship with Stir Crazy. Our staff was very proud that the work we had done during the course of last year generated such response and success for Stir Crazy. We are honored to be selected to further our efforts in planning and driving their email, promotional and online messaging strategy."

"Since it opened, Stir Crazy has been winning great reviews for its excellent cuisine," stated TribeAgency Vice President, Shannon Kemp. "All of the Stir Crazy restaurants are destination experiences with a very loyal customer base. We knew we had to articulate this contemporary interpretation of Asian dining to an entirely new customer base through a unique and innovative series of email campaigns."

TribeAgency Engaged to Design Sims Recycling Solutions Trade Show Booth

Chicago, IL, March 12, 2009 - TribeAgency, a full-service marketing solutions agency, announced it has been selected to redesign and execute Sims Recycling Solutions trade show booth and supporting presentation systems shown within.

The booth design consists of two 10-foot panels, two table panels, 3 banner stands, and 3 Flash pieces that will run on monitors mounted in the booth. TribeAgency is responsible for the conceptual design of all the booth components that will need to work interchangeably to position Sims Recycling Solutions as the world's leader in electronics recycling. This message will also need to be consistent and resonate with an array of audiences to include contract manufacturers, defense contractors, and financial institutions.

"Everyone at TribeAgency is delighted to continue a working relationship with Sims Recycling Solutions and help spread the message of responsible recycling,' stated Tony Passero, CEO of TribeAgency. 'The creative for this project is aimed at both informing and inspiring companies to utilize Sims Recycling Solutions as their resource for all their electronics recycling needs."

Sims Recycling Solutions is the division of Sims Group created specifically in response to the increasing social and political pressures to prevent undesirable and often hazardous materials being disposed of in an environmentally unsound manner. Post commercial products such as old computers, printers, and other electronic goods have very little residual value, and the safe processing of their content generally costs more than the material value that can be recovered. Some companies participate in illegal actions and ship this hazardous material to another country or simply dump it in a landfill. Sims Recycling Solutions hold a strict no landfill / no export policy and maintains audits on all downstream vendors, making them one of the most responsible electronics recycler in the world.

Next Plateau Launches New Website Designed and Developed by TribeAgency

Chicago, IL, March 1, 2009 - TribeAgency, a full service marketing solutions agency, announced today that it launched a new Web presence for business consulting firm, Next Plateau. The new site, which highlights Next Plateau's full range of business expertise and consulting services can be viewed online at next-plateau.com.

Next Plateau appointed TribeAgency to perform all strategy, creative and technical work for the Website. The project included architecture, design and extensive custom database programming.

The overall goal of the new site execution was to provide a sound strategy for accessibility and usability for several key audiences while strengthening Next Plateau's brand image online. The project specifications demanded a robust and dynamic publishing system.

As part of the all-inclusive agreement, TribeAgency completed the assignment by developing a suite of dynamic, custom content management tools which allows Next Plateau's marketing and communications personnel to update content on the site in real-time. The site brings together a large amount of content and information and is 100 percent database-driven, fully powered by TribeAgency's proprietary content management system software suite, Webineer.

Webineer, TribeAgency's CMS Software Suite, automates administrative tasks such as managing content and calendaring for event and news postings. With the implementation of the Webineer Software Suite, Next Plateau's staff can update, change and add content immediately without technical assistance.

The end result is a dynamic, constantly up-to-date site that is us-centric and fully scalable to fit the Next Plateau's growth and future expansion plans.

"The new site highlights Next Plateau's understanding of the need for dynamic, fresh and complete information in communicating with their existing and potential customers. We're pleased that TribeAgency was chosen to extend that commitment to the Web," said Tony Passero, CEO of TribeAgency. "By allowing us to build their web solution on the Webineer software platform, Next Plateau has laid a tremendous foundation for ongoing deployment of a full range of integrated Web-based applications."

"After a thorough review of agencies and Web developers, TribeAgency struck us as the one company that was passionate about what we were trying to accomplish with our new Web site," remarked Next Plateau's President Frank Washelesky. "TribeAgency's strategic team demonstrated a solid a understanding of our unique challenges, and their entire creative and development team delivered for us. The end result is right in line with our expectations."